Travel, Europe, United States

August 5, 2010
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degree of learning, thinking unbounded, boundless U.S. line Nordstrom department store (Nordstrom), which is “Built to Last” book I talked about Nordstrom company. How it was done?
Nordstrom in the early stage of development, tend to recruit “hard-working man and the living force and the people who work hard” for sales staff, and give them “entrepreneurial” type of dignity. In addition to some matters of principle, the company will not give too many restrictions on sales staff, will also encourage them to provide service to customers.
Nordstrom employees with high levels of income than the industry, the biggest revenue comes from sales commissions (commission). Such as the garment sector commission rate of 6.75%, 8.25% men , women shoes 9% to 10%, shoes 13% (according to the level of regional development will be different). But the extraction of sales commission to have a certain basis, the United States is a time payroll, sales staff with the hourly wage rate divided by the commission, a commission was set as the minimum extracting sales. In this system, the sales staff are moving ahead of the reality of natural power.
Each year, Nordstrom sales target will be held at all levels, so that each salesperson sales reported on their goals, and then disassembled to monthly and even daily sales. Sales targets are open, we all know each other, they also develop a culture of appraisal objectives – goals set too low the sales staff will be ashamed
In training, the practice also Nordstrom and direct sales business is similar to both the communication skills, but also to stimulate motivation. Equivalent of war, before the war and the mobilization tactics described combination.
Nordstrom does not believe are less educated fool, but do not believe they are clever people, so the tools provided to the sales staff is absolutely practical, and help them improve their efficiency. These sales staff is also very dependent on these tools, such as customer information, the inside design of the customer to fill in at all kinds of information, such as customer contact information, like what kind of communication style and whether you like shopping in the promotional period. This small hand, and then retailers computerized customer relationship management systems, more efficient
large stores, ring-shaped structure. Domestic department store floor layout and much the same. However, we noticed several different department stores and domestic details.
1, unified store decoration, the decoration style of each uniform, after a combination of brand products that have been on display in the main channel, rolling stairs and other prominent position, and through lighting, props and other way reflect the style, outstanding detail, outlining scenarios, and goods has become a secondary brand LOGO, even those well-known domestic brand is no exception.
2, breaking the cosmetics brand of display area, in full accordance with function display, and even use some of the region enclosed counter.
3, breaking the category boundaries, the implementation of mixed-type display. Second-class women in the area, we found that women with the home, such as bedding, sofas, candle holder, porcelain, etc. associated with the display, which is presented to the customer a different kind of life scenes. Mr. Paul Anders received us proud to say that we want this way, reflect the Nordstrom way of life.
4, within a few store ads. Common in the domestic department stores to the advertising, banners and other promotional tools, in the Nordstrom store almost invisible, only elevators, toilets and other limited signage to customers all the attention has been attracted to commodities.
5. oversize bathroom. To the United States only to find that the toilet is called “Restroom” (lounge), and an area much larger than the domestic department stores. Nordstrom Restroom of a total area of ??about 150 square meters, is divided into three parts: the lounge area, placed a sofa, coffee table, lamps, paintings, like the reception room; make-up area, there are washbasins, make-up mirror, high chairs, facial tissue, hair dryer, this part of the area of ??only about 5 meters or so, more privacy for customers alone; health area with sink, toilet, mirror and other necessary equipment. Three regional independent, non-interfering.
comes to service, we often think of “warm, thoughtful, patiently,” and other words, I hope to visit with such a Nordstrom in the process, and no apparent feel the Purchasing Guide What the difference, how much it makes me a little disappointed. But stop and carefully pondering, the original “all in the details”: no one bothered to buy, simple and clean visual, full of imagination on display … …, Nordstrom in this silent way, to maximize the provide customers a comfortable shopping environment.
Nordstrom philosophy is “to provide customers the best service, selection, quality and value”, in the specific implementation, warm and cheerful, but the Americans changed the straightforward style, become a low-key, subtle up, with color, light, props, music, space, proportion and other means, silent, indirect influence and lead the customer, everything seemed natural and harmonious.
been understood that the Nordstrom store service measures more than we imagined and more extensive. For example, a customer wanted to come to the store, just call the stores you can drive to pick him up; if guests have an important dinner or event, but I do not know what to wear, you can also call over, the store will send someone on-site service. Even the customer other travel, food and any other questions, you can dial Nordstrom service calls to get help. Nordstrom to do so for the sole purpose is to make the customer remember the “Nordstrom” brand, the next time there will think of their shopping needs.
order to provide customers the most convenient service, Nordstrom and even that, the clerk can break down departmental boundaries serve customers, for example, from the first floor cosmetics area until the fourth floor of the children area, all from a staff reception.
order to provide customers the most suitable products, Nordstrom in the United States set up a six procurement centers, responsible for product sourcing, distribution, management buy-out of all commodities. This model has given the company a great deal of operational risks, but also to ensure maximum Nordstrom in accordance with their needs, unique style decoration, display, sales, the ultimate expression of Nordstrom lifestyle and philosophy.
hundred years, Nordstrom continued to provide additional services not only through improved industry standards, and other department stores have formed a clear distinction between the unique style and competitive barriers, but also for “services to win world “was the best interpretation, that is meticulous attention to detail.
Neiman Marcus officially opened in 1999, construction area of ??181,000 square feet.
afar, Neiman Marcus department store white marble facade clean, elegant, windows and “Neiman Marcus” store brand only the entire wall of 1 / 4, most of the remaining only do blank wall treatment, without any frills. Simple design, simple but elegant style, giving the left a very special, very comfortable first impression.
This is a neat, spacious store, divided into four floors. Store line of sight transparent, soft light, in the rolling stairs on every floor, are equipped with special decoration, or to create atmosphere, or focused display of goods. No promotional banners, posters, and no significant brand advertising, only when you approached a cargo area, can be seen at a small discount hanging pole sign. Customer Service Centre is set on the second floor, customers can easily reach.
where the goods including cosmetics, men / women, clothing / handbags, jewelry and household items, basically in accordance with the brand on display. Closer view here, including the Burberyy, Prada, Valentino, Armani, Escada, Chloe, Fendi, Dior, D